Creator's Code, The by WILKINSON, AMY

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Discount: 36%
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Product Type : BUSINESS & ECONOMICS

Vendor : SSHC

SKU : 9781451666052

CONDITION : Brand New Book



Author: WILKINSON, AMY
Pages: 240 pages
Release Date: 2015-02-17

Each of us has the capacity to spot opportunities, invent products, and build businesses-even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator's Codeunlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today 's leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed

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