Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer by CUNDARI, ALDO
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Availability : Out Of Stock
Product Type : BUSINESS & ECONOMICS
Vendor : WIL
SKU : 9781119092896
CONDITION : Brand New Book
Pages: 176 pages
Release Date: 2015-05-04
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey h
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