Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist, the other a millennial medical student. But both noticed that the kind of enthusiasm they once reserved for pleasures like the Grateful Dead (David) and Harry Potter (Reiko) now extends to all sorts of companies and organizations. So they teamed up to explore a big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers but raving fans? The key is creating what they call a "fanocracy" - an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. But those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large. Fanocracy features a wide range of examples, including... * The surfboard maker that invites customers into its workshop, where it reveals its proprietary processes. * The underwear startup that's "empowering people to live a life of boldness." (Yes, underwear.) * The teenager who turned eggs (the ultimate commodity) into a unique and delightful brand. * The nonprofit that works closely with musicians to encourage their fans to register and vote. * The battery company that wins loyalty by giving away its products during natural disasters.
How much is shipping?
$2.95 per order and free for orders over $39.
How long does delivery take?
Delivery normally takes about a week or less. We ship within 1-2 business days after receiving your order.
What items are returnable?
Within 30 days of receipt of your shipment
- In original condition
- In the original packaging
What items are non-refundable?
Free gifts or promotional items
Are there any charges for return?
There are no charges for return
Original shipping charges are non-refundable
You are responsible for return shipping charges
How do I return?
Visit Returns Center
Enter your order number and email address in the fields above and click Start a Return
Follow the screen instructions and select the items you want to return
You will get a confirmation email with shipping guidelines
How soon will I get my refund?
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item.
We will also notify you of the approval or rejection of your refund.
If you are approved, then your refund will be processed, and a credit will automatically be applied original method of payment, within 10 business days.