Flamin' Hot: The Incredible True Story of One Man' by MONTANEZ, RICHARD

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Discount: 33%
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Availability : Out Of Stock

Product Type : BUSINESS & ECONOMICS

Vendor : PUT

SKU : 9780593087466

CONDITION : Brand New Book



Author: MONTANEZ, RICHARD
Pages: 240 pages
Release Date: 2021-06-15
Act like an owner--even if you work on the ground floor--and huge opportunities will present themselves to you. The cult favorite snack Flamin' Hot Cheetos would never have existed save for the entrepreneurial thinking of a Frito-Lay janitor named Richard Montanez. He snuck a garbage bag full of plain Cheetos home, and, armed with a vision to share his Mexican culture with the world, seasoned them with chili powder and lime juice. It took weeks of experimenting and testing--and an incredibly risky direct call to the company's CEO, breaking with protocol--to launch what would become a billion-dollar idea. His break with protocol sent shock waves through the rigid corporate structure, where most people stayed in their own lane. In Flamin' Hot , Richard distills what he learned over a wildly successful career about finding hidden chances to advance in dead-end jobs, offering practical steps anyone can use to advocate for themselves and get ahead. The secret, he found, is to act like an owner--even if you're an entry-level employee. Through stories of Richard's journey from a migrant labor camp in Southern California to becoming the first Latinx employee promoted to an executive role within Frito-Lay, he offers a set of mindset shifts and strategies, teaching readers to:    *   See opportunities that everyone (including their boss) is missing by using the "What if? What then?" method    *   Pitch their idea to a skeptical room of decision-makers by using his powerful storytelling formula    *   Fight back strategically when jealous coworkers try to derail their success    *   Understand that you don't have to influence everyone, only the rights ones Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream for anyone without connections, education, or money.
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