Selected by HubSpot as one of Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: . Identify a strategic, finite, workable list of genuine prospects . Draft a compelling, customer-focused sales story . Perfect the proactive telephone call to get face-to-face with more prospects . Use email, voicemail, and social media to your advantage . Overcome-even prevent-every buyer's anti-salesperson reflex . Build rapport, because people buy from people they like and trust . Prepare for and structure a winning sales call . Stop presenting and start dialoguing with buyers . Make time in your calendar for business development activities . And much more P