One Little Spark!: Mickey by SKLAR, MARTY

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Product Type : UNKNOWN

Vendor : DPCH

SKU : 9781484737637

CONDITION : Brand New Book



Author: SKLAR, MARTY
Format: Hardcover
Pages: 230 pages
Release Date: 2015-09-01
Format: Hardcover
While dozens of books have catalogued Walt Disney Imagineering and its many amazing feats, very few have provided career and life advice from actual staff; this guide does. The former president of Walt Disney World Marty Sklar answers everything you might want to know about Walt Disney Imagineering. Marty Sklar was a student at UCLA and editor of its Daily Bruin newspaper in 1955 when he was recruited to create an 1890s-themed newspaper, The Disneyland News, a month before the theme park opened. After graduating, he joined Disneyland full-time in 1956, where he held responsibility for most of the park's publicity and marketing materials. In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT.
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