Small Data: Adventures in Cracking the Code of Consumer Desi by LINDSTROM, MARTIN

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Vendor : SMPHC

SKU : 9781250080684

CONDITION : Brand New Book

Pages: 256 pages
Release Date: 2016-02-23

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of a?$small dataa?$ in his quest to discover the next big thing

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of a?$small dataa?$ in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangersa?' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. Youa?'ll learna?ÌÄå´_a?ÌÄå´Ìâå¢ How a noise reduction headset at 35,000 feet led to the creation of Pepsia?'s new trademarked signature sound. a?ÌÄå´Ìâå¢ How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGOa?'s incredible turnaround. a?ÌÄå´Ìâå¢ How a magnet found on a fridge in
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