Small Data: Adventures in Cracking the Code of Consumer Desi by LINDSTROM, MARTIN
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Product Type : BUSINESS & ECONOMICS
Vendor : SMPHC
SKU : 9781250080684
CONDITION : Brand New Book
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of a?$small dataa?$ in his quest to discover the next big thing
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of a?$small dataa?$ in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangersa?' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. Youa?'ll learna?ÌÄå´_a?ÌÄå´Ìâå¢ How a noise reduction headset at 35,000 feet led to the creation of Pepsia?'s new trademarked signature sound. a?ÌÄå´Ìâå¢ How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGOa?'s incredible turnaround. a?ÌÄå´Ìâå¢ How a magnet found on a fridge in
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$2.95 per order and free for orders over $39.
How long does delivery take?
Delivery normally takes about a week or less. We ship within 1-2 business days after receiving your order.
What items are returnable?
Within 30 days of receipt of your shipment
- In original condition
- In the original packaging
What items are non-refundable?
Free gifts or promotional items
Are there any charges for return?
There are no charges for return
Original shipping charges are non-refundable
You are responsible for return shipping charges
How do I return?
Visit Returns Center
Enter your order number and email address in the fields above and click Start a Return
Follow the screen instructions and select the items you want to return
You will get a confirmation email with shipping guidelines
How soon will I get my refund?
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item.
We will also notify you of the approval or rejection of your refund. If you are approved, then your refund will be processed, and a credit will automatically be applied original method of payment, within 10 business days.