What Would Google Do?: Reverse-Engineering the Fastest-Growing Company in the History of the World by Jeff Jarvis

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Product Type : COMPUTERS

Vendor : HARTR

SKU : 9780061709692

CONDITION : Brand New Book



Author: Jeff Jarvis
Pages: 272 pages
Release Date: 2011-09-20
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys-but also opens up-vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything-from corporations to governments, nations to individuals-must evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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